Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi: Building AI-Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
Authors
Milena Ilić
University Business Academy in Novi Sad, Faculty of Contemporary Arts Belgrade
Valentin Kuleto
University Business Academy in Novi Sad, Faculty of Contemporary Arts Belgrade
Marko Ranković
Information Technology School, Belgrade
